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Thursday, August 28, 2025
Starts at 1:30 pm (Eastern time)
Moshe Greenberg, of Washington Crossing, PA, passed away suddenly and unexpectedly at 1:30 am on August 26, 2025, his 73rd birthday.
Moshe was born on August 26, 1952, in Kfar Sava, Israel, and grew up in the neighboring town of Ra’anana. He was the son of Meir and Tzivia Greenberg, of blessed memory, both Holocaust survivors and Zionists who made Aliyah to Israel after the war. He was the brother of Naftali Greenberg, also of blessed memory.
Moshe is survived by his beloved wife, Eileen Greenberg; his children, Edward Greenberg (Galia) and Allison Snyder (Marc) and his five cherished grandchildren: Ariel, Noam, and Idan Greenberg, and Simone and Vivian Snyder.
Moshe loved to tell us about his childhood in Israel, which he described as idyllic, akin to a Garden of Eden. Despite the fact that he and his family first lived in a “Tzrif” or temporary shed before they moved to a home, and despite his family having little to no money, Moshe thoroughly enjoyed his childhood and formed unbreakable bonds with the other children in Ra’anana which he cherished to the day of his tragic passing. He would always tell us about how Ra’anana was different back then, with unpaved streets and plentiful orange and fruit groves.
His favorite fruit was the “sabra” - the cactus fruit, which he would pick to eat or to successfully sell, a bit of a preview of his skills in the business world later in life. He told us how he would play soccer pretty much all day every day, and how he was always one of the more skilled of the players, and how he was a bit “crazy” in that he’d tear into the kids on his team if they made a bad play to the point that some kids were actually scared to play with him. We heard stories of childhood mischief, of slow dances with girls in his class, of trying to sing Elvis Presley songs without knowing English, of his Yemenite neighbors (whom we all visited in 1989), and of course of his mother, Tzivia, who he would always say was the most good natured person in the entire world. Moshe’s stories about his father focused more on hardship, the grind of a holocaust survivor raising a family in a new land, of riding a bike to a paint job with the ladder balanced on the handlebars and the paint cans balanced on the sides. Saba Meir, as described to us by Moshe, was a stern and closed personality who had a hard time recovering from the trauma of the war, in which his whole family was murdered.
In 1967, Moshe moved to the USA with his mother, in pursuit of superior medical care for her Parkinson's disease, and he enrolled in Northeast High School and of course, played soccer on the school’s team. In the years after graduating, he delved into the world of business by opening up several business ventures including an ice cream store and several clothing stores in the PennsaukenMarket, on Rising Sun Avenue and in Kensington. He started working for Herman Shoe Company as a salesman, and eventually transitioned to that position full time rising the ranks and was named “Salesman of the year” multiple times. He left Herman for Dexter, where he also was a top producing salesman for many years until he retired from full time work. Both at Herman and at Dexter, Moshe developed close relationships with the other salesmen and also with the managers and owners of both of these companies. He was always valued for his opinions on key decisions, and wielded a clout that was much beyond his specific title. Moshe did business in an honest and straightforward way, and he had a natural ability to speak in a way that made sense and was able to “sell” his way of seeing things without the typical off putting techniques of run of the mill salesmen.
What Moshe cherished most in life was his family. He never missed a chance to compliment Eileen, his wife of more than 50 years, often telling her how lucky he was to have found her— and to have convinced her to marry him with the promise of a lifelong supply of ice cream and five dogs. His children, Allison and Eddie, were his pride and joy. He worked tirelessly and selflessly to provide them with the opportunities and guidance that he himself had not been given.
Moshe’s joy only grew as his family expanded to include his daughter in law Galia and son in law Marc. The greatest delight of his later years was welcoming his five grandchildren into the world. To them, he was “Saba Moshe,” a grandfather who never missed an opportunity to be present. He considered every moment with them a blessing, never a burden. Wherever he was, whether it was by the pool in his neighborhood, or at the deli or coffeeshop, Moshe loved to tell his friends about his kids and grandkids, because they really were what he was most proud of and what made him most happy.
Moshe was a selfless, honest, and giving person, a proud Jew and Zionist, with a dominant personality and strong presence which was felt by all who knew him. Principles, honor, and respect were things that mattered to him. His family was sacred to him. He will be remembered by us all for his caring nature, his ironclad desire to give rather than to receive, and for the love he shined on all of us — constant and unremitting, like the strong summer sun over the soccer fields of Ra’anana, Israel.
Relatives and friends are invited to Funeral Services on Thursday, August 28, 2025 at 1:30 pm at Goldsteins’ Rosenberg’s Funeral Directors, 310 2nd Street Pike, Southampton, PA 18966. Burial will follow at Montefiore Cemetery. In lieu of flowers, the family kindly requests that donations be made in Moshe’s memory to: Friends of the Israel Defense Forces (FIDF) – www.fidf.org , the American Heart Association – www.heart.org or to the Parkinson’s Disease and Movement Disorders Center at Johns Hopkins Medicine – www.hopkinsmedicine.org/neurology_neurosurgery/centers_clinics/movement_disorders
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